Is Your Business Maximizing its Social Media Channels?
Technology is changing the way we do business. And the driving force behind these changes is the internet.
The internet has connected the world on a scale that, before it’s time, has never been seen before. Work and meetings can now be done from anywhere around the globe — everything seems like it’s just a click away. However, these developments have also caused some companies to struggle as they’ve found it difficult to adapt to the changing times. Indeed, companies refusing to tap into the seemingly unlimited reach of the internet are missing out on digital business opportunities in the form of an American market that are constantly plugged in and within reach via their smartphones. Facebook, Instagram, Twitter, and social media as a whole provide platforms with unlimited potential — potential that you as a business owner are free to utilize. So how can companies capitalize on this?
Read on to find out how your business can maximize the use of your social media channels.
It’s your responsibility to ensure that your content reaches your audience. Doing this may seem a little tricky at first as the internet is a saturated space. Millions of posts get filtered through the digital grapevine, which could be challenging for your company’s content. A quick remedy for this would be to utilize hot spots, or the optimal time for posting, throughout the day. So what is the best time to post? Well, the short answer would be anywhere around 8 am to 12 pm on weekdays but the answer is a little more nuanced than that. While these times are considered optimal, there’s no catch-all answer to this question. An article on Forbes about social media shares that you have to study your intended audience for their hot spots. By doing this it will ensure that your social media campaigns are focused on your target demographic.
Know Your Market
While it may be tempting to try and pander to everyone online, this simply isn’t advisable. Chron indicates that having a target demographic on the internet and focusing on it allows you to reallocate your efforts on building a better connection to your audience. This, in turn, makes them more likely to support your product or service. If you know your market you’ll be able to craft more contextualized messages that target said market. As stated above, you’ll also be able to target posting times wherein your market will be more likely to come across your content. In short, knowing your market will make your use of social media more efficient and effective.
Once you’ve identified your market, it’s time to put it to good use and aim to engage them. Engagement is important because it’ll help your audience be more aware of your business and help foster a healthy relationship with them where the lines of communication are always open. You can do this by posting news or updates that your audience can respond or react to. Case in point — PPPoker’s news stream on LinkedIn invites readers to give their opinions on events connected to the company. The readers can comment on the posts in order to give their opinion or simply support what the company is doing. This helps build engagement and lets your audience stop and think, instead of simply scrolling past your points. Through these simple communication channels your content stands out due to the increased audience engagement, and as we’ve already established: visibility is key.
Speaking of standing out, the advancements in technology have also brought about new forms of media. Maximize this by diversifying your content. Don’t limit yourself to simply text. Images have been observed to elicit more attention. The same can be said about videos. An article on INC details that video content rules the internet so platforms such as YouTube, Instagram, Twitter, and Snapchat should be utilized as much as possible.
So there you have it, ways on how your business can maximize its social media channels. Did we miss anything? Let us know in the comments section below!