There is an interesting and probably overlooked contradiction announcing itself from the outset of Wayne Titus’ book The Entrepreneur’s Guide to Financial Well-Being. The true opening to the book is the lengthy disclaimer included before the actual book begins advising readers that nothing in the book constitutes advice, among other legal points, and absolves Titus and his company of any legal responsibility for a reader’s losses or liability if they fail to heed the disclaimer. Once the book begins in earnest, however, you can argue the tone of the book has a clear advisory slant rife throughout the work. You can’t help but be a little impressed, however, by the obvious attention to detail and prudent decision making. Titus cancels out ant potential legal exposure though I think its probability is quite low even if there’s no disclaimer at all.

The same attentiveness characterizes the book as a whole. Titus doesn’t give cursory attention to any one subject he raises over the course of The Entrepreneur’s Guide and likewise avoids belaboring his thoughts and boring readers. It is likely difficult to write about money in an inspired fashion, like one might composes a poem or short story, but Titus writes engaging and vigorous prose throughout the entirety of this book. He has a tight grip on his facts, makes his arguments in forceful and logical fashion, and keeps the language on a consistent trajectory from beginning to end.

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He includes a light amount of graphics during the course of the book. He presents them in the form of charts and graphs of various types. The book might have benefitted from more. Titus utilizes many examples from his own professional career and adding visuals to some of the scenarios potentially makes a fine work a little finer. His design for the boo, spanning three parts and 11 chapters, The Entrepreneur’s Guide to Financial Well-Being takes aim at its goals and reaches them thanks, in part, to its concentrated attention. Nothing is left to chance.

Titus has deepened the book with the needed research to reinforce his positions, but the main thrust of his appeal lives and dies with two factors. The first is how much importance readers place on the personalized nature of his relationships with clients. He advocates an essentially people-oriented approach that surveys the client’s life in 360 degree fashion probing for opportunities for them to make their money do more. The second is making the necessary leap of faith to find his examples of tackling client problems with the success he claims. Many will find the latter a given. There’s nothing about his thoughts and stories that rings false. The former, however, will likely have it admirers and detractors.

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He makes a strong case for taking him seriously. Titus, at numerous points throughout the text, reminds readers that the financial services world is undergoing the same seismic shifts in fundamentals experienced by other industries over the last four decades. He positions himself and his company at the forefront of the new way of doing business working in the area of personal finance and, in some senses, The Entrepreneur’s Guide to Financial Well-Being acts as a sort of statement of philosophical purpose for himself and his company as well as a guidebook for a wide audience. It’s important reading for anyone setting out on their own entrepreneurial journey.

Michael Rand

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