Alice the G00n? Releases New Music

How to describe Alice the G00n? Maybe we can start with the brilliant marketing the artist has done herself. Packaging her own material, promoting her own material, shooting her own material, recording her own music, selling her own merch, piquing at the top of a number of notable internet celebrity charts. The list goes on. Take, for instance, the way she describes herself the release of her first single, titled Cya. “The video for Alice the G00n’s ‘CYA’ finds the talented singer and multidisciplinary artist reaching a new high point in her brief career.

INSTAGRAM: https://www.instagram.com/alicetheg00n/

She spared no effort in piecing together this intensely physical and visually compelling clip. The fight scenes and stunt work are alone worth seeking out. However, the accompanying visuals further round out the promotional video into one of the best examples of the marriage between music and visuals released in recent years. It breathes new life into ‘CYA’ as a single release – no small feat considering the success she’s already experienced with that track.”

One has to admire her own, self-styled hustle.

Or take, for instance, the way she describes the premiere of the music video she shot for Cya, debuting on platforms such as YouTube, TikTok, and Instagram. “Musically and visually, the alice the g00n track ‘CYA’ indulges the human instinct to rage and break shit, to strike out against monolithic, unfeeling corporations. ‘CYA,’ the new music video from rhythm and dance artist alice the g00n, delivers an audio-visual experience akin to John Wick going all Lord of the Flies on corporate America. ‘CYA’ is the first chapter of her hard-hitting sci-fi and horror series.”

Shameless, straightforward. Downright awesome.  Or Alice the G00n’s own review of her own pop single Cya, simply reading: “Few modern pop singles come as inspired and thought out as Alice the G00n’s ‘CYA.’ Listeners responded by catapulting the track to #2 on the Mediabase Top 40 Independent Artist chart, and the video will bring the cut renewed attention. ‘CYA’ richly deserves such success when taking stock of its well-rounded presentation and direct lyrics. Alice wears assorted hats to make this work, director and performer among them, but aligning herself with a bevy of talented industry professionals helps realize the video’s potential.”

It’s impressive how Alice mixes her own sense of brand promotion with the effective campaigning of her presence adding actual statistics, numbers, and accolades. She’s part of a new class of entertainer, someone who literally is building themselves from the ground up before our eyes courtesy of worldwide internet strata. There’s something deeply personal about this process, no matter how glam rock it can become.

At the end of the day, there is no bureaucratic metal or glass separating the art from the artist, the consumer from the entertainer. You feel like you’re being let in on someone’s vulnerable creative expressions, and well, you are. What makes it even more profound in the case of Alice the G00n is that these expressions actually, commercially work.

Michael Rand